Newsbreak: Asus is late to the party, again.

Asus Tek is one of the world’s largest motherboard and computer component manufacturers.  I wish they would keep it at that.

Announced in a news release, they are currently working on “another world first”.

Called the Eee Stick, it is meant to  translate human movement into blah blah blah blah.  Yes, we know.  You can’t look at it an NOT know what it is.  It’s even the same color!  They couldn’t even find another vowel sound to rip off!

This is just another notch on Asus’ record of “world firsts”.  Allow me to present some others:

SmartDoctor for the Most Powerful Overclockability
ASUS garners yet another world’s first with the ASUS SmartDoctor – an overclocking utility that is able to tweak the Shader Clock on GPUs. With this application, users will be able to overclock the Shader Clock and Engine Clock independently for astonishing performance boosts without the hassles of rebooting or re-flashing their BIOS.

I’m sure it’s NOTHING like the exact same utility from MSI, Biostar, Diamond, Nvidia, ATi, EVGA . . .

ASUS Launches World’s First 1GB Onboard Memory Version for EAH4800 Series

Enjoy the Best Multimedia Playback and up to 7°C Lower Temperatures with ASUS EAH4800 Series

OK, this one actually is a first, but no one cares; writing a gig of textures and commands to the video card is pointless since the actual frame the data refers to is gone and done with before a cache that size can even be filled.  Besides, improving your own product and then bragging you’re the first to do it is sort of like me exclaiming that this is the first blog post ever made by someone named Zuke concerning Asus on this specific site during August . . .

ASUS Launches ‘World’s First Wireless Music Skype Phone’ in India

Again, like in the example above, it should actually read “Worlds’ First Wireless Music Skype Phone In India”. Note the change in punctuation.

Why do manufacturers do this to us? It’s the whole “best in class (where there is only one vehicle in said class)” advertising pitch. Do any of us really listen to it? Do any of us care if you’re the first or not? As a computer geek, I typically avoid the “world’s first” and wait till it’s “world’s most stable” anyway!

Comments

  1. zohner says

    In the world of geeks, first is only good when posting a reply. FIRST! HA! HA! HA! Suckers….

    Actually, I used to have a big aversion to getting the first release of anything when it came to computers. There’s always bugs that need to be worked out. Sure, nowadays there’s always a patch or firmware upgrade that will fix a lot of the problems but why deal with it if you don’t have those are usually released weeks if not months after you bought the product. Don’t believe me? Check out my post on Sim City Societies. http://zohnerfamily.com/2007/12/05/simcity-societies-experience/. It took Tilted Mill three patches before the game was playable. By that time though, I had lost interest and decided to forget about it.

    On the plus side, if a company can honestly say that they were the first to do something, they get bragging rights and can possibly revolutionize how things are done in the future. But with bragging rights come bugs and usually lots of them unless they did an awesome job beta testing the product. Since I work for a company that does beta testing, I’m starting to get over my repugnance to some company’s “firsts” but that’s only because I see the beta process that their devices go through and am aware of the bugs that are found and resolved. I am still very careful when dealing with a version 1.0 but I can see why a company would rush a product to market in order to be first.

  2. says

    Well, if it’s an actual World First, I’m not so against it. However, if it’s only “the first one in the world with OUR name on it” . . . it’s a little different.

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